"Simple, Creative, Pure, Practical" are four key words to interpret the Danish style product. And the Vanlemn design, no doubt that demonstrates the four key words deeply. Because Vanlemn understands the relationship between human and matter which is not alone but always inextricably linked. People are the user of product, and turn the product into an extension part of the human body at the same time. Therefore, the good or bad, beautiful or ugly, simple or complex of product is deciding our life-style. Thus, the concept of the Vanlemn design is changing the complexity into simplification, removing the unnecessarily and chasing for purify. That's to say, creativity should be more practical and nature to make human and objects coexist, and objects rely on each other. Vanlemn advocates not only to the usage of product, but also to the esthetics aspect, meanwhile uses the modern simplicity to arrive in another point of view of beauty. No matter how picky the people are will be surprised by the Vanlemn products simply because it brings us a distinct diverse simple style mix with pragmatism.